In the minds of many, creativity is a rare gift reserved for a select group of “geniuses.” This perception—fueled by stories of brilliant inventors or artistic prodigies—can discourage individuals in marketing, design, retail, and even sales from embracing their own capacity to innovate. However, in her article, Yes, We Can Define and Understand Creativity, Dr. Zorana Ivcevic Pringle, Ph.D., dispels the myth of creativity as an elusive spark. Instead, she reveals that creativity is a measurable phenomenon, shaped by identifiable factors ranging from personality traits and environmental cues to specific cognitive processes. Recognizing this opens a world of possibilities for anyone—from industrial design students and entrepreneurs to small business owners and everyday sales professionals—willing to nurture their innate ability to come up with novel, valuable ideas.

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Daniel had always been the student who surpassed expectations. He was a scholarship recipient in the industrial design program, admired by his professors for his efficiency and ingenuity. At the start of the semester, he found himself grouped with Philip and John Charles for a major class project. This project was meant to demonstrate teamwork, creativity, and the practical application of design concepts. It soon became clear, however, that Daniel was the only one actually doing the work.

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We live in an era dominated by immediacy, convenience, and digital consumption. With just a few clicks, we can access entertainment, food, information, and social connection. However, this apparent advantage has been accompanied by an alarming increase in issues such as anxiety, depression, and loneliness. For university students, entrepreneurs, and business owners —groups that heavily rely on technology for productivity and growth— this reality presents a complex challenge: how to find a balance between the efficient use of technology and the preservation of mental and social well-being.

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Talking about the adoption and coexistence with artificial intelligence (AI) is, in many ways, to evoke the atmosphere of change depicted in The Leopard, the celebrated novel by Giuseppe Tomasi di Lampedusa, also recently adapted by Netflix. In the work, 19th-century Sicily is portrayed, shaken by the unification of Italy —the Risorgimento— a historical event that transformed power structures, social life, and class relations. Analogously, today we witness a similar process with the arrival of AI as a technology capable of reorganizing markets, reshaping professions, and revolutionizing the global economy.

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