Marketing strategy specialist with a solid track record in brand development, business planning, and effective communication. Throughout my career, I have held roles in both product and marketing management (CMO) within the pharmaceutical and consumer goods industries, which has allowed me to gain deep insight into diverse markets and highly competitive environments.

After a solid period in the corporate world, I made the decision to develop my professional practice independently. Since then, I’ve established myself as a strategic advisor, supporting companies and professionals in building strong brands, planning effective businesses, and clearly communicating their value propositions. I am also the author and lead editor of consumosentido.co, a platform where I’ve built a reputation for producing high-quality, rigorous, and relevant content for audiences interested in strategy, branding, and marketing.

My ability to integrate business strategy with communication solutions allows me to offer clients innovative, persuasive, and results-driven proposals that combine strategic analysis, creativity, and flawless execution. I’m passionate about every project I take on, always focused on driving sustainable growth, strong positioning, and competitive differentiation for those who trust my work.

I remain firmly committed to developing projects that deliver clarity, focus, and practical tools to thrive in dynamic and demanding markets.

Whether it’s guiding integrated media communications strategies, monitoring brand performance or assessing brand equity, sales and public relations, I’m right there working together to navigate the evolving media, sales and marketing landscape.