Tag: innovation

Innovation is essential for enabling new possibilities and opportunities in our dynamic environment. By constantly pushing the boundaries of what is possible, new solutions to traditional problems can be developed, and new pathways to achievement can be conceived.

Content marked with this tag includes concepts, suggestions, or advice for challenging conventional wisdom and empowering the entrepreneur within you to stay ahead, anticipate and respond to changing market demands, and thus develop a competitive advantage that sets you apart from others.

Learning what to learn is the new competitive advantage today

23/10/202521/12/2025 Andres Tellez Vallejo

In a world where information is everywhere and change accelerates like a runaway conveyor belt, the old signals of advantage: performative hustle, polished credentials, and well-worn career scripts no longer cut through. He watches founders pitch louder while margins thin, a shop owner refreshes dashboards that multiply without clarifying, a salesperson cycles through scripts that once worked, and a student stacks certificates like charms on a bracelet. They are busy, but busyness is not the same as progress. The ones who move ahead look different. They learn what to learn and how to turn learning into impact. They do it quietly, methodically, and their advantage compounds.

Traumatic Memory: Between Lived Experience, Public Appropriation, and Identity

18/09/202517/09/2025 Andres Tellez Vallejo

Traumatic memory is not a neutral archive; it acts as a force that orders, selects, and at times distorts psychic and social life. It can fix emotions in time, shape identities, and become an object of public dispute. For entrepreneurs, small business owners, and university students, understanding this dynamic is not only a humanistic exercise: it also sheds light on how narratives are formed that influence communities, teams, and markets.

Beyond storytelling lies innovation you can see and measure

14/08/202513/08/2025 Andres Tellez Vallejo

Innovation, whether technological, strategic, or product, must focus on creating new value models for the customer and on designing memorable experiences across the entire commercial funnel. Today, too many opportunities fade when brands try to solve everything with storytelling and “content marketing.” Useful as tactics, but insufficient unless they’re connected to the product, the service, and business outcomes.

Postobón Changes Hands: A Chance for Modernization or a Risk of Losing Its Identity?

12/07/202512/07/2025 Andres Tellez Vallejo

The acquisition of Postobón by the Guatemalan multinational CBC (Central America Bottling Corporation), a subsidiary of the powerful Grupo Mariposa, marks a major milestone in Colombia’s recent business history. This transaction not only involves the transfer of a brand deeply rooted in the national consciousness, but also a structural shift in the country’s management model, market competition, and corporate culture.

Reinventing Competitive Advantage in an AI-Driven World

01/04/202501/04/2025 Andres Tellez Vallejo

In a world where technological leaps seem to happen overnight, it’s natural for many to feel uneasy about artificial intelligence (AI). From fears of job displacement to questions about AI’s reliability, skepticism abounds when machines begin doing what once required years of human training. Yet, beneath the anxiety lies a transformative opportunity: AI can free us from routine tasks and expand our creative horizons. Instead of replacing human expertise, it has the potential to enhance our capacity for insight and innovation. This essay explores how businesses can seize that opportunity to reshape their strategies, redefine competitive advantages, and remain relevant in an era where expertise is more abundant—and more accessible—than ever before.

From Steam Power to User-Centered Design: How the Industrial Revolution Shaped Modern Industrial Design

20/03/202524/03/2025 Andres Tellez Vallejo

Imagine walking into a bustling workshop in the early 1800s: the clang of machinery echoes through the air, workers rush about tending to newly invented steam-powered equipment, and the faint smell of burning coal pervades the atmosphere. This is the dawn of the Industrial Revolution, an era that would forever change how goods are produced, how people work, and even how we think about design. Long before the term “industrial design” was formalized, the transformations of this period laid the groundwork for designers to thrive as specialized professionals who shape products to meet both mass-market demands and human needs.