Category: in business

Content in this category explores entrepreneurship and small business beyond formulas for growth or competition. Drawing on ideas, experiences, and real-world cases, it looks at the decisions, tensions, and lessons involved in creating and managing a project: how value is built, what it means to differentiate, how decisions are made with limited resources, and what business can teach us about initiative, judgment, adaptability, and purpose.

Although much of this content stems from the realities faced by entrepreneurs, merchants, and small businesses, its reflections extend beyond the business world. They also connect those experiences to broader questions about how we choose, take risks, solve problems, and shape what we want to build in our everyday lives.

When Machines Find a Common Square

15/09/202614/09/2026 Andres Tellez VallejoLeave a comment

Imagine a company that hires hundreds of people to work separately. Each person receives an assignment, a set of tools, and a private workspace. There is no formal team, and no one has planned for the workers to exchange information. Then one day, someone discovers that everyone can write to a technical folder that was originally intended for something else. A note appears. Someone else finds it. Replies follow. Before long, the folder has become an improvised message board where workers ask for help, compare solutions, and warn one another about mistakes.

How to Face Failure Without Celebrating It

29/07/202629/07/2026 Andres Tellez Vallejo

Mauricio closed the door of his small shop at eight in the evening, as he did every day. He had spent the entire day offering products, answering questions, and testing discounts in an effort to persuade customers who, for the most part, ended up leaving without buying anything. For six months, he had invested his savings, time, and energy in that store. He had also borrowed money, reduced his personal expenses, and postponed several courses from the degree program he attended at night. Yet sales remained too low to cover the rent, utilities, and payments owed to suppliers.

Age Does Not Retire Talent: It Transforms It

02/06/202627/06/2026 Andres Tellez Vallejo

Entering the ecosystem of the silver economy does not always mean stopping, withdrawing from the productive world, or accepting that an active life belongs only to younger generations. For some people, this stage represents a new frontier: a moment in which accumulated experience, personal identity, entrepreneurial will, and resilience become assets as valuable as any form of financial capital.

Entrepreneurship You Can’t See, but You Remember

24/02/202623/02/2026 Andres Tellez Vallejo

In the world of entrepreneurship, many people believe they need a big structure, powerful contacts, or the perfect opportunity before they can begin. The story of Francis Kurkdjian—known by many as the “designer of the invisible”—proves the exact opposite: a clear vision, sustained by discipline and sensitivity, can become a personal and business brand with global impact.

Identity, emotions, and mental shortcuts: why consumers stick with seemingly sub‑optimal choices, and what marketers can do about it

27/01/202626/01/2026 Andres Tellez Vallejo

In consumption, just as in politics, the idea of a purely rational choice is more a normative ideal than a realistic description of human behavior. A consumer can decide and stick to a preference for a brand even when there is clear comparison data or evidence that another option is objectively better on price, performance or technical quality. This is not an anomaly; it is a predictable result of how people make decisions under uncertainty, time pressure, switching costs, and information overload. The notion of the best option is rarely defined only by objective attributes; it is also constructed with identity, emotions, trust, social norms, and mental shortcuts that help reduce complexity. Understanding this lets marketers design strategies to lessen the grip of such entrenched preferences, or even reverse them, without relying only on rational arguments that often arrive too late or with too little traction.

Coherence Without Truth: Branding Lessons from a Totalitarian Case

06/11/202521/12/2025 Andres Tellez Vallejo

This essay advances the following thesis: applying branding frameworks to totalitarian phenomena reveals both the power and the peril of identity coherence when severed from truth and ethics. Through a critical, third-person lens, it examines the public persona built around Adolf Hitler and the communication machinery of the Nazi regime, using John Toland’s historical biography alongside contemporary branding theory. The aim is practical and cautionary. For entrepreneurs, small-business owners, sales professionals, and university students, the case demonstrates how an impeccably consistent identity can mobilize and why that same consistency, unmoored from facts and moral limits, becomes socially destructive.