Category: personal

This category focuses on how developing a strong personal brand can be a key driver for both your personal and professional growth. Through identity marketing, you will learn to strengthen your leadership and communication skills to project a consistent, authentic, and strategic image.

The fundamental attributes of a strong personal brand —such as trust, authenticity, and a clear vision— are essential for standing out in an information-saturated environment. It will guide you in building your unique message, one that not only resonates with your audience but also enables you to lead by example and connect genuinely with others.

Here, you will explore how a well-cultivated personal brand not only helps you differentiate yourself but also generates influence, inspires trust, and opens opportunities —both in your personal and professional life—. The way you communicate your value is what empowers you to lead, connect, and, most importantly, transform your environment.

Topics covered:

Career Guidance and Advice— Tips for advancing in your career; Strategies for job searching, resume building, and interview preparation; Insights on career transitions or switching industries.

Skill Development— Soft skills like communication, leadership, and teamwork; Hard skills relevant to specific professions or industries; Time management, productivity hacks, and project management.

Workplace Dynamics and Culture— Navigating workplace relationships and teamwork; Managing conflicts, improving collaboration, and handling feedback; Strategies for effective communication with colleagues and managers.

Leadership and Management— Developing leadership skills for team management; Effective decision-making and strategic planning; Motivational techniques and fostering innovation.

Personal Branding and Networking— Building a professional identity both online and offline; Effective use of LinkedIn and other platforms to expand professional networks.

Industry Trends and Insights— Emerging trends in various sectors; Technological advancements impacting careers.

Work-Life Balance and Well-being— Stress management techniques; Balancing personal goals with career aspirations.

The content on this category is also designed to empower professionals at different stages of their careers —from entry-level employees to experienced leaders— offering tools and strategies to excel in their chosen fields.

Errors realign our compass, and a misstep becomes a turning point

16/10/202521/12/2025 Andres Tellez Vallejo

The central idea Mario Alonso Puig has shared for years suggests that life does not move in a straight line and that turning points often arise from our mistakes. This is not a motivational slogan but the distilled outcome of a professional and human journey. A physician and surgeon by training, a writer and speaker by vocation, Puig has rigorously explored the intersection of science, consciousness, and human potential. His story does not begin on a stage or a printed page, but in the operating room and the clinic, where he learned that uncertainty, pressure, and the need to decide with incomplete information are part of the trade and, by extension, of life itself.

Acting with clarity in the algorithmic era means navigating compressed time, mediated ties, and designed authenticity

01/10/202521/12/2025 Andres Tellez Vallejo

In less than two decades, social networks have gone from being a technological ornament to becoming the intimate infrastructure of our lives. They don’t just organize our schedules, markets, and conversations: they reorganize our attention, our relationships, and with them, what we call the “self.” What used to change at a generational pace—ideas of success, friendship, credibility—now mutates in cycles of weeks. For entrepreneurs, small-business owners, shopkeepers, frequent sellers, and university students, this is not a side phenomenon: it is the very ground on which projects, careers, and communities are built.

Founder Brand Under Pressure: Leadership, Personal Brand, and Hard Decisions

23/09/202523/09/2025 Andres Tellez Vallejo

The Second Act of Whitney Wolfe Herd

In 2025, as many consumer companies reef their sails and the charts stop climbing by default, Whitney Wolfe Herd returned to Bumble’s helm. She didn’t come back for a victory lap; she came back for surgery: roughly 30% layoffs, product repositioning, and a narrative that had to be rebuilt without losing its core. That return, her “second act”, offers an uncomfortable yet fertile mirror for anyone building: leadership is not only about scaling; it is about choosing under pressure, honoring a promise, and executing with focus when the tide is going out.

Traumatic Memory: Between Lived Experience, Public Appropriation, and Identity

18/09/202517/09/2025 Andres Tellez Vallejo

Traumatic memory is not a neutral archive; it acts as a force that orders, selects, and at times distorts psychic and social life. It can fix emotions in time, shape identities, and become an object of public dispute. For entrepreneurs, small business owners, and university students, understanding this dynamic is not only a humanistic exercise: it also sheds light on how narratives are formed that influence communities, teams, and markets.

The Petro Earthquake Shakes the Old Narratives

07/09/202506/09/2025 Andres Tellez Vallejo

Benjamin Cain, in his reflection The Reign of Civilized Psychopaths, argues that the mere existence of a disruptive leadership figure like Donald Trump is enough to put dominant sectors into “shock,” rendering their narratives obsolete. Although formulated for the U.S. case, this argument illuminates the Colombian experience under Gustavo Petro. The arrival of the first leftist president in the country’s history shook the political board, revealing the fragility of traditional ideological frameworks and forcing a rethinking of the very meaning of power in Colombia.

To Govern is to Create: An Analysis of Petro’s Misgovernment in the Light of David Billington

24/08/202523/08/2025 Andres Tellez Vallejo

A reflection on Gustavo Petro’s presidency through the lens of engineering, rhetoric, and missed opportunity.

David Billington, engineer and historian of technology, argued that “engineering or technology is the making of things that did not previously exist, whereas science is the discovering of things that have long existed.” This distinction between creating and identifying becomes particularly relevant when analyzing the performance of the current Colombian government, led by Gustavo Petro.