Small reflections and spontaneous observations—ideas that show up unannounced, everyday thoughts, notes that don’t aim for perfection but simply capture the moment. A space for whatever takes flight.
They called it the Surgery because saying what it really was felt like tempting fate.
In the basement of an anonymous building in a capital that prided itself on being seen, the walls were the color of old paper and the air smelled faintly of ozone and burnt coffee. Screens lined the room in a sterile mosaic—weather, satellite imagery, communications traffic rendered into neat graphs, a city map annotated with invisible boundaries.
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In many contemporary societies, a troubling political pattern emerges: the rise of a leader who is not satisfied with governing institutions, but needs to stamp a personal mark on all of them. It is not enough for this figure to direct the state; every ministry, program, building and public initiative must somehow reflect their name, face or slogan. What looks like simple branding at first glance often reveals something deeper: an obsession with personal visibility that frequently accompanies authoritarian impulses.
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For those who have not been closely following Colombia’s political pulse, it is worth situating the debate before diving in. “Decretazo” is the name the public has given to the emergency decree by which President Gustavo Petro chose to fast-track, through executive action, a package of social and economic reforms that had until then been inching forward in Congress. The decision has triggered an intense debate because, although the Colombian Constitution empowers the Executive to issue decrees with the force of law in exceptional circumstances, the opposition and numerous jurists argue that the material requirements —severity, urgency, and temporariness— are not met in this case. In other words, the controversy is not merely about the scope of a specific rule but about the tension between popular mandate and the checks and balances that underpin the rule of law.
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In an age when social‑media platforms amplify both ideas and egos, it’s common to see public figures turn into icons—almost objects of devotion. This happens not only in politics but also in entrepreneurship, organizational leadership, and even personal branding. But when do we cross the line from following someone for their ideas to idolizing them for their aura?
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In the age of hyperconnectivity, social media has blurred the lines between journalism, activism, and propaganda. What was once the practice of informed critique—marked by professional distance and a commitment to truth—has now been largely replaced, across much of Colombia’s digital spectrum, by the figure of the militant journalist. This is a figure who, far from holding power accountable, dedicates themselves to defending it, justifying it, and attacking anyone who dares to question it.
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When we think of a brand, we often picture catchy logos, memorable jingles, or viral campaigns. Yet in contemporary marketing a brand is, above all, a promise —a coherent story that earns trust because it aligns what we say with what we do—. The same principle applies to leadership. Every leader, whether a local shop owner, an entrepreneur, or a head of state—functions as a living brand. Their identity (what they claim to be) and their reputation (what the public perceives) are reinforced or fractured with every decision.
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