I have extensive experience in market research, pharmaceutical and consumer marketing, commercial management, communication, and brand development in nationally and internationally recognized companies. I have led the structuring of portfolios and strategic plans for multiple business lines, with an emphasis on achieving commercial objectives and optimizing processes.
At Ipsos, as a Senior Marketing Account Manager, I developed and consolidated the Marketing and Healthcare Pharmaceuticals portfolio, surpassing 83% of the annual target and driving projects for clients such as Nestlé, Cargill, and Bayer. At Southwestern Petroleum Corporation, as a Commercial Agent, I managed business opportunities and executed an annual sales budget of approximately 992 million, serving key accounts in Colombia.
Subsequently, at Pfizer, as a Senior Product Manager for the CeLa region (Colombia, Venezuela, and Ecuador), I positioned and regained market share in the Urology line, achieving sales results above 95% for Viagra and Cardura. At Laboratorios Biogen, as Marketing Manager, I defined the strategy for 43 ethical brands and optimized inventories, reaching 90.6% of the sales budget. Likewise, at Abbott, as Product Manager, I launched and positioned Central Nervous System and Antiretroviral products, successfully securing the inclusion of Avonex in the POS (Basic Health Program) ahead of schedule.
My experience also extends to managerial roles at the Centro Nacional de Consultoría, Revista Cromos, Carvajal (Edimedios, formerly a business unit), and Ogilvy & Mather, demonstrating a well-rounded, results-oriented profile focused on creating valuable relationships with clients and strategic partners.
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